Search retargeting is a way to target ads to a select group of users, also known as an “audience.” This audience is comprised of users who search for particular keywords, and they are targeted with ads as they visit websites that are part of large display networks.
So we are retargeting to an audience based on their search history, rather than targeting them with ads at the point the search is made (on a search engine), which is how it differs from traditional paid search…. [READ MORE]
When’s the last time you heard someone talk about traffic from referred sources? Across boardrooms, Google+ hangouts, and industry conferences, we mainly focus on search traffic (either organic or paid), and all the ways to optimize it. We disregard referral traffic because we didn’t spend a dime on it and consider it to be “free.” And to most people, no budget –> no need to justify budget –> don’t care…. [READ MORE]