Dear SoD readers, for your entertainment, I present to you, The Five Stages of SEO Grief.
Search retargeting is a way to target ads to a select group of users, also known as an “audience.” This audience is comprised of users who search for particular keywords, and they are targeted with ads as they visit websites that are part of large display networks.
When’s the last time you heard someone talk about traffic from referred sources? Across boardrooms, Google+ hangouts, and industry conferences, we mainly focus on search traffic (either organic or paid), and all the ways to optimize it. We disregard referral traffic because we didn’t spend a dime on it and consider it to be “free.” And to most people, no budget –> no need to justify budget –> don’t care.
What a shame.
Google and Yahoo walk into a bar… Bing!