Referral Traffic: The Overlooked Traffic Source

(Image Credit: Michael Patterson / CC-BY-SA-2.0)

When’s the last time you heard someone talk about traffic from referred sources? Across boardrooms, Google+ hangouts, and industry conferences, we mainly focus on search traffic (either organic or paid), and all the ways to optimize it. We disregard referral traffic because we didn’t spend a dime on it and consider it to be “free.” And to most people, no budget –> no need to justify budget –> don’t care.

What a shame.

Continue reading

Insights, analysis, and commentary on digital media.